Mission Soil Ambassadors are committed advocates working to raise awareness about soil health, improve soil literacy across society, or for environmental sustainability. Coming from diverse backgrounds and selected for their outstanding contributions in areas such as sustainable agriculture and businesses, biodiversity, conservation, and scientific and environmental communication, these Ambassadors promote the importance of soil health at local, regional, national, or European levels.
Ambassadors support the goals of the Mission Soil by fostering collaboration, encouraging action to protect and restore soil, and engaging with communities and networks. Through public outreach, education, and peer-to-peer learning, they connect communities, stakeholders, and initiatives, helping to build a more resilient future for Europe’s soil.
Check their profiles below and learn more about the Mission Soil Platform.
The ambassadors act in their personal capacity and do not represent the European Commission. The views and opinions expressed by the ambassadors are solely their own and do not reflect the official position of the European Commission.
The Ambassadors
Location
Absdorf, Region Wagram | Austria
Social Media
Name
Alfred GrandBio
Alfred Grand is an organic, regenerative farmer and entrepreneur from Austria. At his company VERMIGRAND, earthworms are producing organic fertilizer and peat free soil substrates. In 2018 his farm was developed into a research and demonstration farm. GRAND FARM is focusing on soil health, agroforestry and market gardening. GRAND GARTEN is the first Regenerative Organic Certified market garden all over Europe. Alfred is part of a range of national and international research projects, member of the Global Network of Lighthouse Farms, member of four different EIP-Agri focus groups and member of the first mission board for the EU-Mission Soil Deal. He is not only appointed as an ambassador for the EU-mission soil, but was also honored with the ERDREICH award by the Austrian climate ministry.
Statement
I consider myself „Trained by earthworms“ because I learned and raised my awareness on soil health, when I worked on our vermicomposting project. At that time, we also started cooperating with the scientific community in Austria and later on all over Europe. I realized how important healthy soils are for the wellbeing of our society and how much soil-health can contribute to help reaching the sustainable development goals (SDGs). On our farm, WE GROW FOOD, SOIL AND PEOPLE :-) !!