Mission Soil Ambassadors are committed advocates working to raise awareness about soil health, improve soil literacy across society, or for environmental sustainability. Coming from diverse backgrounds and selected for their outstanding contributions in areas such as sustainable agriculture and businesses, biodiversity, conservation, and scientific and environmental communication, these Ambassadors promote the importance of soil health at local, regional, national, or European levels.
Ambassadors support the goals of the Mission Soil by fostering collaboration, encouraging action to protect and restore soil, and engaging with communities and networks. Through public outreach, education, and peer-to-peer learning, they connect communities, stakeholders, and initiatives, helping to build a more resilient future for Europe’s soil.
Check their profiles below and learn more about the Mission Soil Platform.
The ambassadors act in their personal capacity and do not represent the European Commission. The views and opinions expressed by the ambassadors are solely their own and do not reflect the official position of the European Commission.
The Ambassadors

Location
La junquera, Caravaca de la Cruz, Múrcia | Spain
Social Media
Name
Yanniek SchoonhovenBio
At the forefront of the regenerative agriculture movement, my work at La Junquera Farm and the Regeneration Academy centers on regeneration and rural development. With over seven years of hands-on farming experience and leadership in regenerative practices, I have helped transform La Junquera into a model for environmental stewardship and agricultural education. Our efforts have revitalized degraded land, showcasing the real-world benefits of regenerative agriculture.
Statement
As a farmer and educator I believe soil health is at the base of our health and ecosystem resilience. By improving soil health on our farm and our whole watershed I hope to contribute to a more sustainable future