Making Soil Science Stick: Communicating with Impact Across Audiences

Join the training session!

Join us for an interactive science communication training designed for CURIOSOIL’s Communities of Practice (CoPs). Discover how to make soil research exciting, accessible, and relevant to a wide range of audiences — from farmers and schoolchildren to policymakers and journalists. This workshop will help you translate complex scientific knowledge into powerful messages that resonate beyond academia.

What You'll Gain:

• Audience Insights: Learn how to identify and understand the needs of different audiences.
• Message Crafting: Develop clear, compelling key messages that stick.
• Format Flexibility: Explore suitable formats and platforms for diverse contexts.
• Engagement Tools: Apply techniques that make your work understandable and relatable.
• Adaptive Communication: Adjust your style to increase clarity, impact, and trust

Trainer:

Science communicator Mihaela Bozukova, from the European Science Communication Institute (ESCI).

Agenda Highlights:

• Welcome & Introduction: Why soil communication matters for the CURIOSOIL project.
• Defining Audiences: Mapping who you want to reach and why.
• Crafting Messages: Turning complex concepts into clear takeaways.
• Choosing Formats & Platforms: Matching your message with the right tools.
• Interactive Practice: Applying techniques to real soil-related topics.